Introduction: Why Research is Sabotaged

Businesses fear research because it seems long and expensive. "We don’t have a month for testing; we need to release the product." But research can be quick if you know where to look.
1. The Magic of Five Users

According to Jakob Nielsen's research, testing with just 5 users can reveal up to 85% of usability issues. You don’t need a representative sample of thousands to understand that people can’t find the "Buy" button.

2. Hallway Testing and Prototyping

Don’t wait for the final development. Test ideas on clickable prototypes.

Observation is more important than words: Don’t ask the user, "Do you like this?" Ask them to complete a task and silently observe where they get stuck. Their confusion is your growth point.